affinité team

Ludovic Live

Co-Founder & CEO

Dr. Live is an analytical chemist that occupied divers positions in science and business including policy advisor for Ontario and assay development scientist with a medical device startup. Key achievements include participating in the establishment of Ontario’s Advanced Manufacturing Supercluster and providing key support for technology development at startup that raised over $50M in funding.

Jean-François Masson

Co-Founder & CTO

Expert on surface plasmon resonance technologies, instrumentation and analytical chemistry, Dr. Masson is a full professor of Chemistry at the Université de Montréal (Canada). Dr. Masson has been named on The Top 40 Under 40 Power List by the Analytical Scientist.

Joelle Pelletier

Co-Founder & VP, Research

Expert on biodetection and protein engineering integrating protein structure determination, Dr. Pelletier is co-director of PROTEO and professor of Chemistry and adjunct professor of Biochemistry at UdeM.

As an experienced business developer in scientific instrumentation, James joins Affinité to develop a comprehensive growth strategy, expand international presence as well as facilitate B2B partnerships. James has travelled and lived in America, Europe and Asia throughout his career and can speak English, French and Mandarin.

Shuo (Sandy) Zhao

field application scientist

Dr. Zhao is an expert in process development in the drug manufacturing and contract analytical services. Dr. Zhao helps a broad base of customers as she is fluent in French, English and Mandarin.

April Wong​


Dr. April Wong is a bioanalytical chemist with extensive research experience in biosensors, particularly in surface chemistry. After having worked in the diagnostic chip industry,  she has joined Affinité to promote and share our expertise in the area of SPR biosensing and instrumentation.

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